ARA representatives met recently with Federal Trade Commission (FTC) Division of Marketing Practices attorneys to discuss concerns about a leading automaker’s ongoing “consumer awareness” campaign. This meeting was the result of a letter submitted by ARA to the FTC Commissioner that challenged the propriety and lawfulness of disparaging press releases and online ads aimed at recycled original equipment (OE) parts and other replacement part options.
During the meeting ARA shared examples of the automaker’s current campaign that misleads consumers into believing that recycled OEM parts are “non-OE” parts and also insinuates that recycled parts are counterfeit. The FTC attorneys were interested in reviewing the automakers’ marketing campaigns.
ARA will continue to monitor this and other related issues that would directly impact the automotive recycling industry.