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July-August 2011
Driving Force: Position Your Business with ARA
The future of the industry holds crazy economic turns, fierce competition, changes in perfromance boosting technology......and the unpredictable. Are you ready? NASCAR racing is all about team efforts, coordinated and skilled drivers, pit crews, families, and, of course, the fans. Automotive recyclers are much the same; both have passion for what they do, use strategy to succeed, actively plan, constantly hone their skills and train, work hard to please those they serve, and have a profound love of family as well as a tradition of family involvement in their businesses. So, as NASCAR racer Darrel Waltrip says "boogity, boogity, boogity, let's go racing....!" ARA has dropped the green flag and the race is on.
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Super Crime Fighter
Automobile fraud and theft negatively impact public safety and often result in tremendous financial loss to the public. Fraud involving vehicles is a profitable business for criminals and heavily burdens consumers. In 2009, nearly one million vehicles were stolen nationwide at an estimated value of $5.2 billion, according to the Uniform Crime Report, while consumers and insurance companies lost nearly $8 billion per year from auto theft, as reported by the National Insurance Crime Bureau.
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Couple of Partners
I gripped the steering wheel and muttered under my breath, “You know, God, I never want to work with my husband again! He is a big pain to work with, and I don't want to anymore! Let someone else try to get him organized!" That was my attempt at a prayer after a frustrating day about 12 years ago, and it would appear that God has a strange sense of humor because here I am still working with my husband!
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Driving Force: Position Your Business with ARA
The future of the industry holds crazy economic turns, fierce competition, changes in perfromance boosting technology......and the unpredictable. Are you ready? NASCAR racing is all about team efforts, coordinated and skilled drivers, pit crews, families, and, of course, the fans. Automotive recyclers are much the same; both have passion for what they do, use strategy to succeed, actively plan, constantly hone their skills and train, work hard to please those they serve, and have a profound love of family as well as a tradition of family involvement in their businesses. So, as NASCAR racer Darrel Waltrip says "boogity, boogity, boogity, let's go racing....!" ARA has dropped the green flag and the race is on.


Super Crime Fighter
Automobile fraud and theft negatively impact public safety and often result in tremendous financial loss to the public. Fraud involving vehicles is a profitable business for criminals and heavily burdens consumers. In 2009, nearly one million vehicles were stolen nationwide at an estimated value of $5.2 billion, according to the Uniform Crime Report, while consumers and insurance companies lost nearly $8 billion per year from auto theft, as reported by the National Insurance Crime Bureau.


Couple of Partners
I gripped the steering wheel and muttered under my breath, “You know, God, I never want to work with my husband again! He is a big pain to work with, and I don't want to anymore! Let someone else try to get him organized!" That was my attempt at a prayer after a frustrating day about 12 years ago, and it would appear that God has a strange sense of humor because here I am still working with my husband!


You Tubing?
While YouTube (www.youtube.com) has emerged as a marketing juggernaut for auto recyclers, many businesses are also discovering the free video-sharing service that has scores of other uses-all of which are also free for the taking. Company recruiting, client communications, product/service how-tos, and dissemination of company news are all increasing in popularity on YouTube as recyclers transform the medium into a Swiss Army Knife of business communications. “If you've never visited the YouTube website, you've missed out on the hottest thing on the Internet today," says Michael Miller, author of YouTube for Business, an excellent guide. “Everywhere you go people are on their Blackberrys, Droids, iPhones,"says Robbie Koepp, a spokesman for Morrison's Auto Parts, based in Edgerton, Wisconsin. “They feel like they need to be connected to everything. They are always waiting, looking for the next bigger/better thing. When you are right in front of them - on Facebook, Twitter, etc. - with your new deals, or new product line in 'real time', it gives them a feeling that they might be'getting this before anyone else, and they are going to want to take advantage of it."


Attracting Money
So, I guess we can overstate the obvious and say the first thing bankers don't want to see is a business plan written in pencil on a big yellow pad, says Ron. Greg: True, but at the same time I want to know that the person whom I'm dealing with wrote the plan and understands it. When someone brings me a business plan in a fancy folder, the first thing I'm going to do is throw the fancy folder away. If I kept them all, I'd have a stack of plastic folders as high as a skyscraper. Try using a manila folder; they're practical and inexpensive.


Hybrid Nation? Not So Much.
Share of hybrid and electric vehicles is expected to remain below 10 percent of the U.S. market through 2016. Growth of alternative powertrain vehicles sales will be limited by consumer concerns about costs, as well as functionality, according to the J.D. Power and Associates 2011 U.S. Green Automotive StudySM, released in April, 2011. Despite a rapid increase in the number of alternative powertrain vehicle models projected for the next several years, automakers will be fighting over the relatively few consumers who are willing to drive green.


 
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