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January-February 2012
First Friends
The Automotive Recyclers Association Educational Foundation (ARAEF) is very proud to partner with the FIRST Robotics Competition, and they need your help. This opportunity provides the Automotive Recycling community a chance to promote the industry to the next generation of engineers, and gain national attention in the process for the industry. This effort goes in hand with ARA's increased efforts to educate the public about automotive recycling and green recycled parts.
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Gen Y
This age group currently dominates the service industry. They are the most sought after demographic that businesses try to reach today. They currently bring in $214 billion dollars in revenue to businesses, and by 2017 they will outspend the next largest group, Baby Boom- ers. They are the largest generation to enter adulthood since the Boomers, consisting of approximately 79.8 million people in the U.S. alone. They are Gen Y, your potential customers and for many of you, your newest employees.
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Stop Selling Used Parts
Conventional wisdom says the core business of an automotive recycler is to sell used parts. For that reason, most businesses spend a considerable amount of time convincing consumers and businesses to buy more used parts. Some manage to move the needle, but often find that consumer perception remains unchanged about the recycler's core business. Why is that? Because a consumer's mindset is influenced by branding, not the adjectives used in advertising. Consumers are accustomed to collecting information and cues about a brand, and if that information is viewed as positive, the brand is more trusted or desirable in their minds.
Read More >
 
First Friends
The Automotive Recyclers Association Educational Foundation (ARAEF) is very proud to partner with the FIRST Robotics Competition, and they need your help. This opportunity provides the Automotive Recycling community a chance to promote the industry to the next generation of engineers, and gain national attention in the process for the industry. This effort goes in hand with ARA's increased efforts to educate the public about automotive recycling and green recycled parts.


Gen Y
This age group currently dominates the service industry. They are the most sought after demographic that businesses try to reach today. They currently bring in $214 billion dollars in revenue to businesses, and by 2017 they will outspend the next largest group, Baby Boom- ers. They are the largest generation to enter adulthood since the Boomers, consisting of approximately 79.8 million people in the U.S. alone. They are Gen Y, your potential customers and for many of you, your newest employees.


Stop Selling Used Parts
Conventional wisdom says the core business of an automotive recycler is to sell used parts. For that reason, most businesses spend a considerable amount of time convincing consumers and businesses to buy more used parts. Some manage to move the needle, but often find that consumer perception remains unchanged about the recycler's core business. Why is that? Because a consumer's mindset is influenced by branding, not the adjectives used in advertising. Consumers are accustomed to collecting information and cues about a brand, and if that information is viewed as positive, the brand is more trusted or desirable in their minds.


Zoom Zoom
The 68th Annual Automotive Recyclers Association Convention celebrated the joint effort between ARA and its members to change public opinion of the automotive recycling industry as well as equipped recyclers to tackle government and regulatory issues head-on, armed with the latest information from industry and governmental experts. “We were extremely pleased with the turnout from both attendee and vendor participants,” said Michael Wilson, ARA CEO. “Charlotte was an excellent host city, and the convention was packed with fun events and informative sessions. All the hard work of the planning committee and staff paid off.” Held in October at the Westin Hotel and Convention Center in Charlotte, North Carolina, the convention attracted over 1,000 participants.


Winning Character
This year's awards dinner and gavel passing, sponsored by Brock Supply Co., was held on Thursday night to accommodate the NASCAR races on Friday and Saturday nights. The dinner is a time where the success of ARA members is recognized and the effort of individuals is celebrated. This year was no exception as DJ Harrington hosted the evening with his usual liveliness. In his opening remarks, Michael Wilson, ARAs CEO, said, "ARA couldn't succeed without the contribution and hard work on the parts of its members. Tonight we would like to recognize some of those who have given of their time and expertise."


 
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