WASHINGTON, D.C. – The Automotive Recyclers Association (ARA) launched today a new association logo, marking a striking modification to its visual identity. Using an updated four-color version of the association’s historic vehicle and globe mark, a blue vehicle color and two hues of green, the logo better signifies the association’s brand today as it embarks on its 75th anniversary in 2018.
“Our new logo better exhibits what Automotive Recyclers Association represents today,” said ARA President David Gold. “We’ve retained visual elements that reflect our history but we provide greater focus on our important role in environmental sustainability and the circular economy.”
In conjunction with ARA’s recently released ChooseRecycledParts.com campaign, the contemporary visual identity presents the Association as modern and advancing, reflects the strength of our global direction, and underscores the commitment to sustainability and focus on the reutilization of automotive parts and components.