By now, you've realized that your business is on full display "24/7" online. Forward-thinking businesses capitalize on increased revenue from a positive online reputation. Who's peeking in your large online storefront window, and how much does this really impact your bottom line?
Over 150 million people are now familiar with musician Dave Carroll's story. As his touring band was on a layover in Chicago, he actually saw the baggage handlers roughing up the luggage, including his $2,500 guitar. Sure enough, they broke his guitar to pieces. The fact that United Airlines would not compensate him for his broken guitar, after nearly a year of trying, is where this story really takes off.
Dave promised the last representative he spoke with that he and his band would tell the world about his experience. Soon Dave fulfilled his promise and his song -- "United Breaks Guitars" went viral on YouTube. By the end of the first week, the video was up to 2.5 million views. In the first four days, the stock price of United dropped 10%, costing shareholders $180 million. This video now has over 13.5 million views. In addition, Dave's added two more videos, wrote his first book, and is currently speaking globally.